Sorry i'm different is a new clothing Brand for women, men and children made in Italy created by the stylist Ilaria Toncelli who has been working in the fashion sector for about 23 years as a designer.

The story that accompanies the idea of birth of this women's and children's clothing brand is very particular. A dream in the heart, an inscription in a tattoo that contains a thousand emotions, the words of the mother before dying are transformed into courage, determination, in a hard work done with the heart, made of subliminal messages that carry within themselves the great desire to impose a simple concept: